The Two Million Dollar a Year DC

Secrets of a Practice Consultant: How To Become a (Two) Million Dollar a Year Practitioner by Pete Fernandez DC

This book was published in 1990.  When a million dollar office was HUGE.
$1,000,000 in 1990 is more like $2,400,000 today – and that is one DC in one office.

• His incredible 1001 Ways to Attract New Patients was published in 1981.
• We consider both of these in the top 5 most important books ever for practice success.
• Sadly, Dr. Fernandez passed away and suddenly all his materials were gone. No copies of books, no computer files with videos.
  All his books and video materials were gone. An absolute tragedy.
• (Same thing happened with Dr. Joe Fleisia, he had some of the best chiro material EVER and now it is gone.)

So we painfully typed in every word of 154 pages from Tory’s tattered original copy, and literally resurrected this book from permanent extinction.

Every word, every paragraph sharpened with intelligent summaries by Tory at the end of all 21 chapters.

The new era, 282 page, How To Become a Two Million Dollar a Year Practitioner is here!

This is just another of many reasons why Tory is the most dedicated and relevant consultant in chiropractic today.
Only Tory would spend 100 hours doing something like this for the profession!

In fact, that is how you choose a consultant, you pick whichever consultant wrote the best books. It really is that simple.

In case you are wondering… what Tory feels are the top 5 chiro success books specifically:

1. Are You The Doctor, Doctor by Barge.
2. The Ultimate Chiro Success Guide by Robson.
3. 1001 Ways to Attract New Patients by Fernandez.
4. How To Become a Million Dollar a Year Practitioner by Fernandez.
5. MONEY, Chiropractic and You by Robson.